Mentors in Singapore
Siew Ting Foo
Chief Marketing Officer
Foo Siew Ting is currently the Chief Marketing Officer, Greater Asia. She is previously the Vice President and Global Head of Marketing Strategy and Planning, Print Category for HP Inc. Prior to that, she started her career as the regional head of Marketing Services and Personal Systems Marketing, for HP in Asia-Pacific & Japan (Chief Marketing Officer for HP Asia- Pacific & Japan). She is an established marketing leader with more than two decades of diverse marketing experience in international consumer-goods companies, including Unilever, Mars, Diageo and Fonterra.
Siew Ting is a marketing reinventor who has successfully drove business transformation by focusing on building customer centric data-driven marketing, creative storytelling and people – led culture focusing on creating MAGIC. Siew Ting is a strong advocate of using purpose – led marketing and creativity to build sustainable business for profit, but also for the communities they serve.
In HP, Siew Ting is focused on building HP as a global brand with local soul - driving brand relevance and purpose by combining data and emotional connection. To drive effective engagement with consumers, she tasks her team with anchoring impactful, experiential marketing campaigns on customer insights from big data as well as local authentic stories and used digital as a key tool to connect with customers. Her goal is also to grow a team of innovative, passionate people who embrace the culture of reinvention. She is also an astute leader who believes in purpose -led leadership and empathetic leadership, championing diversity and inclusivity to drive an innovative internal culture. This effort has been recognized by the industry with her team achieving 25 awards in 2018-2019.
During her 10 years in Diageo, Siew Ting has successfully repositioned global brands – Johnnie Walker, Smirnoff, Guinness - into brands which are not just known as global icons but also representative of progressive lifestyles, culturally relevant, inspirational and favored by millennials and GenZ. This focus on authentic storytelling and deepening customer connections has enabled Diageo to turnaround its declining business in Southeast Asia into one of double-digit growth within two years and grow its sales in China two times more than the market.
Siew Ting is a firm believer in promoting diversity through inclusivity, women and youth. This can be demonstrated through the initiatives she has initiated during her tenure in HP Asia Pacific, specifically mentioning the “Reinvent stereotypes “campaign in Japan in 2018- 2019 and the “Youth Dream Factory “ambassador program in China and many parts of SEA. She has also been active in mentorship of start-ups. In 2020, she has extended her purposeful leadership to utilizing empathy so as to help team discover compelling insights and promote a culture of continuous learning.
Siew Ting’s astute marketing leadership and strong track record of purposeful/inclusive leadership has won her many industry awards. Most recently, she was listed 4 times in Campaign Asia’s Power and Influential List of CMOs 2022. This is the 4th time awarding to the list, including that in 2021/2020/2018. She is also in the 2020 top 100 Global CMO Institute for real growth cohort for championing “human-centric growth”. Previously she was named a Top 50 Asia’s women leader by 7th CMO congress in 2016. She had also been recognized as a “New York Ad Age China Woman to watch” in 2014 and Marketing Innovator of the Year from China CNBC in 2012.
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