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General Manager Commercial, SIG Group

Mentors in Singapore

Melda Yasar Cebe

General Manager Commercial

SIG Group

Melda is an agile, resilient, solution-oriented, and inclusive C-suite leader with proven success in diversified roles in top FMCG organizations such as Gillette, Procter&Gamble and KraftHeinz, across geographies (GCC, North Africa, Sub-Saharan Africa, Turkey, Iran, Pakistan, India and recently SEA). She is passionate about building and fostering iconic brands, consumer-centric organizations, and engaged teams.

Melda is renowned for developing crystal-clear strategies, operating plans for all functions, and executing them with excellence for profitable growth in dynamic climates. In her last role as Managing Director for KraftHeinz, Middle East Africa and Turkey, she strategized the growth plans by designing and executing various business development programs and initiatives to materially expand the reach of the company across Middle East, Africa and Turkey for profitable and sustainable growth. She also successfully led enterprise-wide acquisition integration and divestiture transactions along with CAPEX investments.

She is also a DE&I advocate.

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