Group Executive - Marketing, Tourism & Events Queensland

Mentors in Brisbane

Kim McConnie

Group Executive - Marketing

Tourism & Events Queensland

Kim is an accomplished marketing leader with a rich background in sports marketing, brand sponsorship, broadcasting and rights holding. She brings more than 25 years experience to TEQ, having achieved excellent results in her previous roles utilising a consumer-centric approach, and is the first female to be permanently appointed as TEQ’s Marketing Group Executive.

Leading Pepsi Sports Sponsorship, as part of PepsiCo, Kim oversaw the prestigious Super Bowl half-time show from 2014 to 2017, featuring artists including Bruno Mars, Katy Perry, Cold Play, Beyonce and Lady Gaga. Kim also worked across PepsiCo in Bangkok, overseeing North and South East Asia including China, New York, Melbourne and Sydney.

Returning to Australia in 2017, Kim was appointed the General Manager for the Big Bash Leagues, using her expertise in US sports entertainment to make the BBL and WBBL the family entertainment spectacles they are today.

Most recently, Kim was the Director of Marketing at Kayo Sports where she developed Kayo into one of the world’s most comprehensive sports streaming services. Her leadership drove Kayo’s subscriber base to nearly 1.5m sports fans and helped it achieved its highest ever net promoter score.

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13,550 MENTEES

800+ MENTORS

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Content Marketer at Mentor Walks, Tess’s professional life is shaped by a desire to drive gender equality and build an inclusive society. Her passion and experience saw her lead the social media arm of the Teach Us Consent campaign, pulling mandatory consent education for Australian students over the line in March 2022.

She is currently completing her Bachelor of Communications (Social and Political Science) at UTS and is most energised and inspired when surrounded with powerhouse women.