Kate Blythe is Chief Marketing Officer at MECCA, ANZ’s biggest and most loved omnichannel destination for the best in global beauty. With an extensive background in luxury omnichannel marketing, content and creative, innovative digital and ecommerce, experiential retail and brand building, Kate spent over 20 years working in London for the likes of ELLE magazine followed by Net-a-Porter where she spent six fast-paced years as Editor from 2007. Following her tenure at Net-a-Porter, Kate joined MATCHESFASHION in 2013 on the executive board as Chief Content Officer, until she left to join MECCA in 2020.