During her more than 18 years in the drilling industry, Jody continuously saw data that wasn’t being used to its full potential. From requiring manual inputs that could be derived from existing instrumentation data, to operational and financial analysis that didn’t use the same base dataset, to data that was just not easily accessible for use. Jody knew she could find a better way and in 2016 founded Krux Analytics to do just that. A problem solver to her core, Jody brings a unique combination of technical expertise, operational experience, and managerial skills to Krux. She has extensive experience in drilling equipment design and manufacturing, ERP systems, and operational data analytics and reporting. Jody has earned an MBA from Queens University and a Bachelor’s Degree in Technology from Memorial University.