Joanne is a senior strategist who helps organizations harness their power to achieve profit, people & planet goals. Drawing upon over thirty years of big brand experience, Joanne works in a spirit of collaboration, innovation and passion for a product, service or cause. She started her consultancy in 2008 to provide top-level strategic direction and brand management, without having to take on the higher costs of a full-time senior team leader. Her background includes strategic roles in top-ranking advertising agencies in Toronto, Sydney and Vancouver, most recently as a partner of Rethink. Joanne has worked with some of the best marketers in the world including Coca-Cola, General Mills, Nestle, Heinz, Kimberly-Clark, Bell, A&W, Bayer, SC Johnson and Toyota, to name a few. Joanne focuses on clear goal setting, feasible plans, accountability and real results. She strives to allocate precious time, financial and human resources for maximum return on investment. Her proven track record reflects increases in revenue, brand awareness & appeal, program participation, mission-based targets as well as improved staff recruitment & engagement. Clients of all sizes from the corporate, government & nonprofit sectors have benefited from Joanne’s counsel. She sees the big picture, understands the details, asks the right questions and connects the dots between data points in order to deliver winning strategies. Joanne is also an Adjunct Professor at the UBC Sauder School of Business and teaches several undergraduate and graduate level courses in ‘Building Brands With Purpose’.