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Chief Marketing Officer, THE ICONIC

Mentors in Sydney

Joanna Robinson

Chief Marketing Officer

THE ICONIC

With over 25 years of commercial experience and possessing a unique combination of marketing, sales, and leadership, Joanna is Chief Marketing Officer at THE ICONIC, Australia's leading online fashion and lifestyle destination. Holding a Masters of Strategic Marketing, Joanna also operates as a Sessional Lecturer at University of Sydney, teaching Marketing and Leadership subjects.

Joanna has worked across diverse industries, categories, and products, spanning Australia, Asia, North Africa, Middle East, and Turkey. She has an expertise in the engagement of Gen Y and Z consumers, and leveraging data and insights to optimise the customer journey to deliver powerful commercial outcomes.

Joanna is passionate about women's empowerment, diversity and gender equality in the workplace, as well as mentoring the next generation of marketers.

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Content Marketer at Mentor Walks, Tess’s professional life is shaped by a desire to drive gender equality and build an inclusive society. Her passion and experience saw her lead the social media arm of the Teach Us Consent campaign, pulling mandatory consent education for Australian students over the line in March 2022.

 

She is currently completing her Bachelor of Communications (Social and Political Science) at UTS and is most energised and inspired when surrounded with powerhouse women.

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