Ingrid is brand strategist who focuses on developing brand marketing strategies for regionally-based small business. With more than 25 years marketing experience at senior levels in multi-nationals in IT & T and Education, Ingrid has successfully scaled-down corporate methodologies and made them both accessible and affordable for small business.

In 2016 she won the Excellence in Innovation Award at the New England North West and Armidale Regional Business Awards, going on to represent Armidale at State level.