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Brand Strategist / Principal at Vivid Thinking

Mentors in Armidale

Ingrid Rothe

Brand Strategist / Principal

Vivid Thinking

Ingrid is brand strategist who focuses on developing brand marketing strategies for regionally-based small business. With more than 25 years marketing experience at senior levels in multi-nationals in IT & T and Education, Ingrid has successfully scaled-down corporate methodologies and made them both accessible and affordable for small business.

In 2016 she won the Excellence in Innovation Award at the New England North West and Armidale Regional Business Awards, going on to represent Armidale at State level.

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Content Marketer at Mentor Walks, Tess’s professional life is shaped by a desire to drive gender equality and build an inclusive society. Her passion and experience saw her lead the social media arm of the Teach Us Consent campaign, pulling mandatory consent education for Australian students over the line in March 2022.

 

She is currently completing her Bachelor of Communications (Social and Political Science) at UTS and is most energised and inspired when surrounded with powerhouse women.

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