With over 20+ years of experience in Marketing and Public Relations, Fiza is an experienced CMO with hands-on experience leading teams, driving cultural transformation, and developing and executing marketing strategies to deliver business growth across Asia. She has worked with innovative B2B and B2C companies across multiple sectors including D2C, fintech, foodtech, healthtech, SaaS platforms, and more to drive their growth marketing, partnerships and strategic communication strategies. As the CEO and Co-Founder of BeyondMarketing, Fiza is building a marketing solutions platform that works with early stage startups to effectively scale their brands and customer acquisition strategies across Asia. Born in Singapore, Fiza, a passionate brand builder, started her Marketing career with Citibank, Pakistan before heading to London Business School for her MBA. Upon graduation, she joined CSFB in their M&A practice before joining the start-up movement and returning back to Singapore as Global CMO for Space Matrix.