Erin Lee is a retired consumer packaged goods executive who now advises companies and leadership teams on growth strategy, sales transformation, customer development, and organizational effectiveness. Most recently, as Chief Sales Officer at SAMBAZON, she led U.S. and Canadian sales and strategy and helped double the company’s CPG business in three years.

Erin brings decades of leadership experience from SAMBAZON, PepsiCo, Kellogg, and Nabisco, with expertise spanning sales, e-commerce, strategic customer management, category management, team development, and profitable growth. Today, she draws on that experience to provide practical, results-oriented guidance to emerging brands, established companies, and executives navigating growth and change. She is also committed to community service and enjoys spending time outdoors with her family in Northern California.