Danielle is a dynamic marketing, media and events specialist with a creative eye for brand. As a keen traveler her career landed her in Italy in 2001 where she gained international experience managing the sponsorship portfolio for Europe and the Middle East for Italian sports brand Kappa and working in press operations on large events including the 2006 Turin Winter Olympics and the Doha Asian Games. Returning to Perth in 2008 with a young son, Danielle joined Seven West Media, developing and managing the event brands and series across both business and lifestyle for The West Australian and Channel 7.

She joined Business News in 2019, tasked with rebuilding and developing the events program as well as the overall organisational rebrand and marketing communications strategy. Danielle was recently appointed the General Manager of the Dowerin GWN7 Machinery Field Days, Western Australia’s largest agricultural event connecting industry with the state’s growers and merino producers. Growing up in the central wheatbelt Danielle is proud to have returned to the area and be an advocate for the sustainability of regional communities.