Banali Luthra Malhotra is a highly accomplished marketing leader renowned for her transformative impact on brands through innovative, data-driven strategies. With over 25 years of experience, she served as the Group Chief Marketing Officer (CMO) at RAKBANK for 16 years, where she played a pivotal role in elevating the bank’s identity and establishing it as a market-leading brand valued at over $2.5 billion.

Currently, Banali serves as an Advisory Board Member for Tenacious Bee Collective (TBC), Women Board of Directors (WBD), and other startups. She also chairs the Dubai Chapter of Winmark International’s CMO network. As a mentor and advisor, she helps startups conceptualize brand strategies and go-to-market plans.

Banali’s thought leadership is further highlighted by her features in two notable publications: her interview is included in Oxford University’s Marketing textbook, showcasing her insights and contributions to the field, and her life story is featured in the inspirational book “Break the Ceiling, Touch the Sky.”

She has received numerous marketing awards locally and internationally, including accolades from the Summit International Creative Awards and the Marketing Campaign of the Year award. Recognized as one of the Middle East’s Most Inspirational Women in Leadership for three consecutive years and a MarTech Visionary, Banali was also awarded Asia’s Most Influential CMO.

Her guiding principle—“punch above your weight”—reflects her ability to create disruptive yet customer-centric strategies that resonate across industries.