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Director, Smart Alex Studio

Mentors in Sydney

Alexandra Smart


Smart Alex Studio

Alexandra Smart is a highly respected and creative business leader, strategist, entrepreneur and consultant with over 30 years of experience in hyper-competitive industries.

Her ability to combine creative thinking and commercial imperatives has cemented her reputation for business acumen, leadership, strategy, sustainability expertise and high performance. Alexandra is an expert at applying creative entrepreneurial vision to business ventures and driving for scale and profitability while operating with integrity and at the highest ethical standards.

Alexandra has held executive leadership management roles in the media and digital sectors, as well
as, for the last 20 years, founding and scaling her own fashion luxury design enterprise, GINGER & SMART. She executed the sale of the business to private equity investors in 2019 and now divides her time between board directorships, public speaking, advisory work, and executive coaching and mentoring with ECI Partners.

Notably, as Founder and Managing Director of GINGER & SMART, she led the growth and international expansion of the brand across 5 channels (national and international, digital, wholesale, and corporate). With a strong sense of changing consumer and client demands, Alexandra has successfully navigated highly complex environments across cultures in areas such as strategy, people leadership, digital and e-commerce, design, manufacturing, supply chain management, regulatory and environment regulation and logistics. The brand is now highly recognised as a leading sustainable and ethical label focusing on social responsibility, and at the forefront of design.

With a keen focus on the arts and social responsibility, Alexandra is a spokesperson for the fashion industry and a seasoned public speaker. She was recently voted in the Power 30 List of Influential Retailers.

Alexandra is a Board Member of the Melbourne Fashion Festival, a Board member of The Social Outfit, a former member of the Contemporary Collectors Benefactors Committee (CCB) at the Art Gallery of NSW, and a mentor with the AGSM/UNSW Alumni Leader Mentor program. She has been a member of the TCF Innovation Committee advising the Australian government on innovation and local manufacturing for the Textiles, Clothing and Footwear (TCF) Sector and a committee member of SunSCHine, tasked with raising funds for the Sydney Children's Hospital Network
Alexandra holds a Masters of Business Administration (MBA) from AGSM and a Bachelor of Communications (Journalism).

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