Zeins is the Chief Spark and Founder of creative communications and marketing agency Paper+Spark. Her mission is to help brands navigate the fragmented digital media landscape, crafting powerful stories that elicit emotion, drive engagement, and spark action in an always-on world.

Zeina is the NSW State Chair of the Australian Marketing Institute, Winner of the B&T Women in Media Awards 2023 (Entrepreneur) Certified Practicing Marketer of the Year 2022, and a Lecturer in Advertising and Digital Media.

Paper + Spark has also won numerous awards including AMI Marketing Agency of the Year (2022, 2020), AFR/Boss Best Places to Work (Media & Marketing), B&T Emerging Agency of the Year (Finalist) and many more.