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EVP & MD Asia, NEXTGEN Group

Mentors in Singapore

Wendy O'Keeffe

EVP & MD Asia


Wendy O’Keeffe is a veteran of the distribution scene, having spent the last 30 years working in multiple geographies in both broad and value-based distribution businesses. Wendy originally started with Ingram Micro precursor Tech Pacific, then spent 15 years with Westcon Group before departing in 2016 and joining Tech Data (formerly Avnet). In the last 2 years Wendy joined NEXTGEN GROUP to establish the business in the Asia markets, starting with Southeast Asia.
Wendy has deep experience in the technology sector in Asia Pacific region having spent many years operating in multiple countries and having led the establishment of new IT distribution businesses in nine countries between 2011 and 2016. (5 in Southeast Asia, 4 in North Asia).
Wendy has significant experience in acquisition business opportunities, two of which were completed (Indonesia, NZ) and started a board career for an ASX listed +$US1 billion company.
Wendy is based in Singapore with her husband Eamonn and together have three children and 3 dogs.

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