Tracey immerses herself in being a champion of brand and customer centricity and is passionate about providing strategic leadership. Being a strong influencer, communicator and team player are important parts of her success. B2B marketing, delivering brand and lead generation campaigns based on data and analytics are her strengths.

She adds value to a business through a role that harnesses her marketing strengths; brand, communication and client insight & utilizes her strong leadership, strategic decision-making and empowered change management approach. Collaborating closely with other executives on organizational wide initiatives (eg engagement), and in particular sales teams, to tell the story of why and how is key. Internal belief and a client problem-solving approach is what drives what she does.