Sam joined Mecca as Chief Digital Officer at the beginning of the 2020 with a remit covering eCommerce, CRM, Loyalty & Digital Marketing and a brief to lead digital transformation. With over 20 years’ experience in digital, ecommerce and marketing her previous roles in the UK and Ireland included Multichannel director at Brown Thomas, part of the Selfridges group as well as roles at John Lewis, eBay & Kingfisher.