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CEO, The Better Packaging Co

Mentors in Auckland

Rebecca Percasky


The Better Packaging Co

Rebecca has had a lifelong passion for positive environmental change coupled with a desire to do better business.
She began her career working with multinationals (Vodafone, HP & IBM) to deliver complex tech implementations involving numerous moving parts.
As COO & co-founder of tech start-up StarShipIT, she was responsible for partnering with courier companies and expanding its market penetration. Working so closely with the rapidly expanding eCommerce industry, Rebecca became cognisant about the growing repercussions of the amount of packaging waste being generated. When researching alternatives to plastic, Rebecca realised she could and was highly inspired to do packaging better. That was the genesis of her collaboration with Kate Bezar and The Better Packaging Co was born in March 2018.
She’s now on a mission to find the world’s most sustainable packaging solutions, solutions that consider the complete lifecycle impact of a product and transforming these into readily available mainstream packaging options. Her mission is to remove the waste associated with packaging through innovative materials, systems re-think, communication and education and clever design. Her vision is a world where rubbish bins as we know them don’t exist, where everything including waste has a value.
She not only wants to create a waste free world but is striving to create a better way of working that is underpinned by the company’s core values integrity, authenticity, design, innovation, education and sustainability.
She is a member of Global Women, a 2019 Coralus Venture, an Unreasonable fellow and a 2021 Cartier Women's Initiative Laurette.

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