Mhairi (pronounced “va-ri”) Petrovic is the founder of Out-Smarts Marketing a Vancouver digital agency that works with companies that do good in the world. She was an early adopter of digital marketing and has worked in the industry for over 25 years. After getting a formal education in commerce, business, and traditional marketing, she expanded her knowledge through hands-on experience and continually updates her skills on the latest platforms and strategies. Mhairi enjoys helping business owners understand digital marketing and seeing them succeed. Outside of work, she can be found biking in the rain, swimming, practising yoga, fermenting “weird” foods, and visiting ancient megaliths.