top of page
CEO, Rufus and Coco

Mentors in Sydney

Anneke Van Den Broek

CEO

Rufus and Coco

Anneke van den Broek is the founder and CEO of award-winning pet care brand Rufus & Coco. Now celebrating their 12-year anniversary, Rufus & Coco is proudly Australia’s most awarded and trusted pet care brand, selling 4.3 thousand products per day. Rufus & Coco is the number 1 Australian brand in the pet accessories grocery category and available in 9 countries. Last year, Anneke also launched The Fur Salon, the first gold standard grooming salon for pets that offers everything from a standard groom, through to massages and facials.

In addition to solving every day pet owners’ problems, Anneke runs a forum connecting women in business and personally mentors four high-growth businesses. She is a passionate advocate for pet welfare, having owned more than 40 pets in her life. With the aim of improving humanity, one pet at a time, she has partnered with the Australian Pet Welfare Foundation to help in their mission to ensure pets are welcome in rental properties and working towards zero euthanasia.

  • Instagram
  • LinkedIn
  • Facebook
  • Twitter
  • YouTube

Copyright 2023 ® Mentor Walks Limited

We acknowledge all First Peoples of this land and celebrate their enduring connections to Country, knowledge and stories. We pay our respects to Elders and Ancestors past present and emerging.

< Links to articles on external sites or on MW site >

ARTICLES & LINKS

MENTOR PROFILE

bottom of page