Alison is a C-suite executive, readily translating high-level strategy into tangible, sustainable business value. She builds vision and communicates context for teams, gaining commitment and ensuring cultural alignment, resulting in engagement and discretionary effort at all levels of the organisation.

Alison is results focused, commercially astute, numerate and MBA qualified. She brings extensive experience in customer experience design and delivery, brand and product development, communications, human resources, operational leadership including P&L management, and organisation and cultural transformation, across several large, high profile organisations.

A proven, dynamic leader who thrives when working within complex customer focused, high volume, low margin and intensely competitive industries.